Apple is about to cut in half the fee it receives from selling subscriptions to video services on the App Store. Currently, Apple takes 30% of the monthly subscription rate earned by companies like Netflix or Hulu. Apple will cut its fee to 15%. Apps that offer non-video subscriptions pay Apple 30% of the monthly rate, with the fee dropping to 15% after a subscriber completes one year of paid service.
The decision to cut its take from App Store streaming video subscriptions appears to be related in some way to its upcoming TV app. The new app will allow iOS users to quickly find content … – Source
Apple to lower fee it gets from streaming video subscriptions sold on the App Store
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