Hillary Clinton has been surging ahead of Donald Trump in the polls of battleground states, and yet the level of conversation on Facebook about the two candidates has remained fairly close.
Facebook and Mashable looked at the volume of conversation state by state between July 10 and Aug. 9 and found that while Trump is behind the Democratic presidential nominee in polls, the real estate mogul is capturing more people’s attentions on the world’s largest social network.
SEE ALSO: Facebook election data shows third-party candidates are gaining steam
The average user isn’t just liking or commenting on the occasional post. In battleground states, a Facebook user (in the U.S. and 18 or older) that interacts with Trump-related content did so an average of 13 times. For users that interact with Clinton-related content, the number drops to 11. …
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In battleground states, Trump and Clinton are close on Facebook conversation