Readers may recollect that Bollywood Hungama had reported that 'X-Shades', the leading name in eyewear, after having roped in Sanjay Dutt, has now roped in the Sunil 'Macho Man' Shetty as well as the hottie Bruna Abdullah as their brand ambassadors. Speaking exclusively to Bollywood Hungama about this association, Sujit Jain, Director Shades Lifestyle Ltd. said, "We thought that along with design and quality, we needed to create an aspirational value for the brand. What could be better than joining hands with style icons like Sanjay Dutt and Suniel Shetty." One wonders if any Bollywood director plans to cast the three actors together in a film.Mar 9, 2010
X-Shades ropes in Sunil Shetty and Bruna Abdullah
Readers may recollect that Bollywood Hungama had reported that 'X-Shades', the leading name in eyewear, after having roped in Sanjay Dutt, has now roped in the Sunil 'Macho Man' Shetty as well as the hottie Bruna Abdullah as their brand ambassadors. Speaking exclusively to Bollywood Hungama about this association, Sujit Jain, Director Shades Lifestyle Ltd. said, "We thought that along with design and quality, we needed to create an aspirational value for the brand. What could be better than joining hands with style icons like Sanjay Dutt and Suniel Shetty." One wonders if any Bollywood director plans to cast the three actors together in a film.
Priyadarshan signs three film deal with Percept Picture Company
Priyadarshan is one director who has the highest success rate in Bollywood currently. He has tried his hands in almost all genres of films and come out as a winner. It is this same man, who has now signed a three-film deal with Percept Picture Company (PPC). As a part of the deal, the prolific filmmaker will be now directing 3 films namely AIDS, Grrr (horror movie) and a sequel to the laugh riot Malamaal Weekly, story and screenplay of which are ready for the film, while the production schedule is to be finalized soon. As far as Grrr is concerned, insiders say that it's an out and out action packed thriller about a beastly ghost in the jungle. It pounces on its prey from the darkness... a blur of orange and black. No one has seen it and whoever did... has never came back to tell the tale. All in all, it simply means its jingle all the way for both, the viewers as well as Priyadarshan himself!Live Chat: Vikram Bhatt on March 10 at 1500 Hrs IST
Remember the horror flick that made you jump off your seat. The one where every time something invisible used to shock Bipasha Basu, you would feel eerie too. Yes! We are talking about Raaz. The one that was directed by none other than Vikram Bhatt. After his film1920, he is now yet again ready to release the spooks with Shaapit. This time again like 1920, the film will have newcomers, namely, Udit Narayan's son Aditya Narayan and Shweta Agarwal. Has Vikarm taken a penchant for spine chillers, here is your chance to put your curiosity to rest as we bring this director with a will to stand apart right here at Bollywood Hungama's Celebrity Video chat. So get your questions ready and login on Wednesday, March 10, at 1500 hrs IST.Nandita Das in Kolkata to shoot for Onir's film Afia
After winning multiple Filmfare awards for her directorial debut, it was a grand homecoming of sorts of Nandita Das in Kolkata which is not really her hometown. Nandita is an Oriya by parentage. But because of the number of films she has done in Bengali she's often mistaken for a Bengali. So it was when she landed in Kolkata last Sunday. Armed ecstatically as she was with her 4 Filmfare awards for Firaaq, the city greeted her with open-armed ovation. "The last film I shot in Kolkata was Paddakhep (Footsteps) with Soumitra Chatterjee," she says from the sets of Onir's Afia. "We're now shooting all over the city." Nandita is naturally overjoyed with the Filmfare awards for Firaaq. "To be honest I was surprised to find Firaaq's nomination in so many categories. It shows that even the popular space is acknowledging a film like Firaaq that tends to be slotted as a niche film. But getting 4 awards for costume, sound, editing and finally the Critic's Choice Award for the best film of the year! It sure was a surprise." This was the first time Filmfare award function that Nandita attended. And she's impressed. "I had gone expecting nothing, had come to see the much talked- about spectacle, which is sure was." Nandita feels Firaaq which was clumsily released would now get a new lease of life. "These awards are a big help to a film that was so badly released and so many people just didn't get to see it. They create a curiosity in people's mind. I met so many people from the fraternity who said the first DVD they were going to get is that of Firaaq!" The impact of Firaaq has stunned Nandita. "What matters to me is that people see the film as a story I keenly wanted to tell and wanted it to reach the audiences. Thankfully a film's shelf life is much longer than a release. All those who have seen it, friends and strangers have championed the film and I am so grateful for that. I am really thankful to Filmfare and the critics who are known to be difficult to please, for helping spread Firaaq." Nandita is now looking at directing another film. "Having won about 10 awards each internationally and in India, and getting an overwhelming reaction from those who have seen it, it is time I start my next project. I have begun thinking of a story, although the journey of bringing it to life is long." In the meanwhile, there's Onir's Afia where she plays a wife desperate to be a mother. Nandita has done her own research on sperm banks before plunging into the part. "I did a bit of homework on the net and had a long chat with Onir who has done extensive research on the net...But it's more about the space to make your own choice. And that's a universal desire!"Live Chat: Subhash Ghai today at 1600 hrs IST
Some have called him Dream Merchant and others called him a Showman. Whatever it might be one thing is certain that Subhash Ghai is what you call as an alchemist, just as he touches something, it turns into gold. Over the years every aspiring actor has waited with bated breath to work under his famed banner Mukta Arts, the same banner that gave the audience unforgettable films such as Ram Lakhan, Khalnayak, Pardes, Taal and Aitraaz to name a few. Subhash Ghai is now all set to present his next production Right Yaa Wrong, directed by Neeraj Pathak and starring Sunny Deol, Irrfan Khan and Eesha Koppikhar. After being in this industry for so many years as a director, producer, screenplay writer and story writer, it's hard to think of Bollywood without him. He has literally seen this industry grow and having him on Bollywood Hungama's live chat is such an honour. Subhash Ghai will be live on Bollywood Hungama's Celebrity Chat, today, March 9, 1600 hrs IST.Abhishek Bachchan chosen as brand ambassador of Videocon DTH
It's a common adage that every doctor's son goes onto become a doctor, an engineer's son goes onto become an engineer, an architect's son goes onto become an architect'... so on and so forth. Ever wondered as to what will a son of a Superstar go onto become? Well, the answer is... a Superstar! Which is exactly the case with Abhishek Bachchan. For 'starters' (if any), Amitabh Bachchan is not just the name that's synonymous with being the Superstar of the Millennium' and likes, he is also the name that's synonymous with the launch of a million FMCG brands (and still counting!). Well, following his very footsteps is his son Abhishek, who is now all set to become the 'Brand Ambassador of Videocon DTH'. Abhishek, to his credit, has the brand ambassadorship of a zillion brands including the likes of IDEA, Lux, Motorola, American Express ...to name a few. According to Bollywood Hungama's confirmed sources, "When the head honchos of Videocon were looking at the possible names for the post of the Brand Ambassador, Abhishek's was one name that emerged as the obvious and unanimous choice, courtesy, his clean image as well as the BO performances of his films. And that he will be instantly recognized in the western, eastern and northern markets. The source also added that the tagline of the campaign is supposed to be 'Videocon D2H: Direct Hai, Correct Hai' and that the company is planning to spend a whopping Rs. 100 crore for the ad campaign for a period of one year! Rumors also have it that Abhishek was paid a whopping amount for the said deal. What's interesting in the DTH space is that, while Abhishek Bachchan gets chosen as the Brand Ambassador of Videocon DTH, its is Shah Rukh Khan is endorsing Zee's DTH brand 'Dish TV', while it is the never-say-old Papa Bachchan, who was endorsing Reliance Communications' DTH venture Big TV! All in all, the eyeball wars are now more 'Direct'. What say, Abhishek?Shahid Kapoor and Anushka Sharma chosen as brand ambassadors of Vaseline
He is 'Mr. Hot' while she is 'Miss Cool'. He says 'Waah! Life Ho Tho Aisi'... while she exclaims 'Rab Ne Bana Di Jodi'. And together they form 'Badmaash Company'! We are indeed talking about Shahid Kapoor and Anushka Sharma, who will now be seen complementing each other in YRF's next. Well, if you thought that, this was the news that we are telling you, then, our answer is no. According to our confirmed sources, news is that Shahid Kapoor and Anushka Sharma have now been chosen as the Brand Ambassadors of the skin care major Vaseline. This is one pair which the industry folks are waiting with bated breath to see. One may have to wait for a while to see this golden pair's magic on the silver screen, but for now you can definitely get a glimpse of them in the TVCs of Vaseline, that's supposed to go on air soon!FA probes England security breach
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Johnson suggests Bolt 400m switch
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Mickelson's Ping wedge is banned
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Worsley recalled for Calcutta Cup
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Haddin ton sets up Australia win
Brad Haddin hits 110 off 121 balls as Australia beat New Zealand by six wickets in Hamilton to lead their one-day series 2-1
Benitez hits out at Reds attitude
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Pietersen fails in England draw
Kevin Pietersen suffers another batting failure as England draw their three-day Test warm-up match against Bangladesh A
Khan confirmed to face Malignaggi
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De Luca wins Scots starting place
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Bangladesh drop batsman Ashraful
Former captain Mohammad Ashraful is dropped from Bangladesh's Test squad for the series against England.
England to face Germany in semis
England will meet reigning world and Olympic champions Germany in the last four of the men's Hockey World Cup in India.
Van Commenee laments Idowu loss
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Williams leads Wales as Jones out
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PCB Chairman takes legal opinion
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Dutch to face Australia in semis
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Beckham-mania back in Manchester
David Beckham was greeted by a scrum of fans and media as he arrived at Manchester Airport ahead of his much-anticipated return to Old Trafford.
S.League Tuesday Review
Aleksander Duric's late double saw Tampines Rovers run out 3-0 winners over Young Lions in the S-League.
Benitez demands more from Reds
Rafael Benitez has told Liverpool they have to show more desire if they are to stand a chance of securing Champions League football.
Faye still wary of relegation
Stoke captain Abdoulaye Faye believes they still have to work to do to retain their top flight status.
Tottenham's King still sidelined
Ledley King faces at least another fortnight on the sidelines before returning to help Spurs' challenge for a Champions League place.
Martinez: No sympathy for Benitez
Roberto Martinez does not feel sympathy for Rafael Benitez as he believes there are "too many managers worried at the moment".
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