Many companies have transformed and realigned their focus with great success. Avon transitioned from peddling books door-to-door to marketing beauty products. Wrigley started as a soap and baking soda company. IBM originally sold massive mainframe computers and calculators. Now, telecom companies are making similar pivots into a lucrative industry. The battle du jour is about customer data… Read More
Telecoms open shop on Madison Avenue, but will brands buy?
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