May 27, 2016

Adidas is insisting Thais show up in full Adidas gear to buy its new NMD sneakers


With snaking lines already forming for Saturday’s launch of Adidas’ much-awaited release of its new white NMD runners, Thai sneakerheads have one more hurdle to jump through — they have to show up in head-to-toe Adidas to buy a pair.


Adidas Thailand announced on Facebook that people keen on owning the sneakers must wear “at least three pieces” from the Adidas Originals clothing line, which includes dresses, tops, pants and shoes. Adidas sandals, however, don’t count, it said.



SEE ALSO: Adidas takes on Nike by buying a fitness app, Runtastic


The company’s policy, which isn’t being adopted by neighbouring Asian cities, has drawn criticism from commenters online. …


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Adidas is insisting Thais show up in full Adidas gear to buy its new NMD sneakers

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