Will this be the year that Super Bowl ads finally get women right?
The usual trope of unknown women in tiny bikinis has been scrapped in favor of powerful women like grand dame Helen Mirren, tennis superstar Serena Williams, soccer player Abby Wambach, and comedian Amy Schumer.
The brands oft-criticized for objectifying women will be far and few between: GoDaddy already announced it wouldn’t be advertising, and Carl Jr’s — unless it’s planning a surprise ad — will also likely be sitting it out.
SEE ALSO: Super Bowl advertisers just want America to have fun this year
Instead, more and more ads this year have a social good undertone: Mini USA …
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Is this the year the Super Bowl ads finally get women right?
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