Dec 15, 2015

What kids said when asked if a woman could do Santa's job


LONDON — As Christmas draws ever nearer, children all over the world will be turning their attention to one person in particular: Santa Claus. Single-handedly delivering presents to children all over the world is no mean feat, but someone’s got to do it. The question remains: if Santa were a woman, could she do the job?


This was the question posed to British kids by creative agency Anomaly as part of a festive social experiment aiming to encourage parents to talk to their children about gender inequality.



Alarmingly, the near-unanimous answer was, “No, she could not.”


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What kids said when asked if a woman could do Santa's job

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