Advertising in the Super Bowl has long been a show in itself, especially in a highly fragmented media environment with few opportunities to source 100 million viewers concurrently. Price tags correspond to the value of such a premium audience, with 30 seconds of airtime garnering $4.5 million recently reported by NBC. With much money to be made, it’s surprising the NFL actually gave away one of those precious spots in the highly coveted first quarter of today’s game. … – Source
NFL Gives Away Super Bowl Ad Time
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