Infamous 'CU in the NT' campaign gets tourism kudos despite obscenity ruling

That bootleg “CU in the NT” campaign for Australia’s Northern Territory certainly got plenty of attention last year, but of course, it didn’t thrill everyone.

One complaint to the country’s Advertising Standards Board (ASB) called it “Crass, offensive and not suitable to be displayed where children can see it.”

Although it’s a sentiment the Northern Territory’s tourism department agrees with, it did concede the campaign created plenty of travel buzz for the state.

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“The initial thing about the campaign is that it certainly did get a lot of people talking about the Northern Territory and what there is to see and do up here,” Valerie Smith, acting executive director of the NT tourism department, told …

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Infamous 'CU in the NT' campaign gets tourism kudos despite obscenity ruling