Shoppaholics, rejoice!
Following last month’s record-breaking sales during China’s Singles’ Day — its version of Black Friday and the world’s biggest online shopping event — brace yourselves for the follow-up sale coming on December 12.
Dubbed ‘Double 12′, the online shopping event was created by ecommerce giant Alibaba, which owns online shopping sites like Taobao, T-mall and JD.com. The idea behind Double 12, says Alibaba, is to highlight the small and medium-sized retailers that may have been drowned out by the larger brands on Singles’ Day.
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