Oct 12, 2015

Tuesday's democratic debate will get 21st century treatment from CNN and Facebook

This we know: Facebook is to political outrage as, say, water is to otters. It’s a matter of survival


CNN and Facebook are teaming up to harness that emotion, for the first Democratic presidential debate on Tuesday night, when Bernie Sanders and Hillary Clinton face off and emotions are likely to be high.


CNN and Facebook hope to have the viewer surrounded. CNN has the first screen — television — while Facebook has the second screen, the social networks where people go to comment on what they’re seeing. The two will work together in real time, with CNN measuring viewers’ reaction to the biggest moments using Facebook and incorporating that data both during the primetime debate and in post-debate analysis on the network’s airwaves and digital properties. CNN will get access to Facebook’s viewer metrics during the debate and anchor Don Lemon will ask the candidates questions submitted through Facebook …


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Tuesday's democratic debate will get 21st century treatment from CNN and Facebook

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