Disruptions in how consumers shop and buy food are a constant in today’s fast changing markets, and as online and mobile technologies have improved, the failed attempts to launch online grocery in the late 1990’s appear to be a distant memory. Certainly, Consumer Packaged Goods (CPG) food and beverage brands are looking for any kind of incremental growth, especially growth that might eliminate wholesale costs by going direct to the consumer. Also, struggling mid-market grocers, under attack from all sides, are looking to retain shopper share of wallet as well as share of mind. – Source
What's the Future for Online Grocery Shopping?
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