2015's Least-Engaging Brands in the United States

This past January Brand Keys announced the top brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their very high expectations. It also meant that those brands were going to very profitable, and included Dunkin’, Hyundai, Apple, Netflix, AT&T, Amazon, Chipotle, and Discover. Unfortunately, as with all lists, there’s a top and a bottom, and this week Brand Keys released the list of the 10 least-engaging brands of 2015. - Source      

2015's Least-Engaging Brands in the United States