Ronaldo has leveraged his on-field performances and personality into off-field earnings reputed to be in excess of $25M annually and there seems little doubt that this revenue stream will continue to grow for Ronaldo and others players in the upper-echelon.
Commercial opportunities abound for the players nowadays but who was the first player astute enough to successfully market himself? … – Source
Cristiano Ronaldo The World's Most Marketable Player But Who Was Soccer's First Global Pitchman
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