Every effort is being made to preserve the storyline of Dum Maaro Dum from being leaked out in advance. And with the pre-paid previews happening on Thursday, the producers Fox Star have taken the historic decision of releasing a majority of the 13,00 prints on Thursday itself instead of the planned Friday release. This, in view of the long Easter weekend and the fact that Friday's cricket match would retard audience attendance on Friday. But the main reason for releasing DMD a day in advance is the fear of the plot being revealed. Confirming the preponed release Vijay Singh CEO of Fox Star says, "Yes we've decided to release around 500 prints on Thursday across the country. We'd have released all the 1300 prints on Thursday. But the single theatres are booked until Thursday for their prior film. So we're focussing on a preponed released in the multiplexes. It's very important to preserve the plot from being revealed prematurely. Hence, the preponed release and therefore no room for a premiere." The star-studded premiere of Dum Maaro Dum in Mumbai which was supposed to garner the collective glamour quotient from the entertainment industry at the disposal of all its principal crew, from producer Ramesh Sippy to the film's leading man Abhishek Bachchan to the reputed co-producers Fox-Star, has been cancelled. And with very good reason. The film's makers did not want the suspense to be given away hours before the release of the film.Says a source, "The team was really keen on a lavish premiere. After all this is a film where the maker of Sholay, the son of the Sholay superstar and the son of the director of Sholay was involved. Also the team wanted to give Rana Daggubati a big premiere introduction in Mumbai." All these considerations were outweighed by the dangers of exposing the plot hours before release. Says a source, "When weighed against the damage that Dum Maaro Dum could suffer if the all the suspense was leaked out by SMS, as invitees at premieres often do, the premiere cancellation seemed a small sacrifice to make." Director Rohan Sippy confirms, "We decided against a premiere for many reasons. One of them was the spoilers that would be sent out during the premiere. We didn't what audiences to know what happens to which character before the film's release. So we decided it is best to avoid a premiere."
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