
That Vashu Bhagnani is a lion-hearted producer who leaves no stone unturned to promote his films is known to all and sundry. Besides tapping all conventional modes of publicizing his films [billboards, television channels, radio interviews, popular television shows, posters et al], Vashu makes it a point to present a gift hamper to those associated with his films, which includes the actors, technicians, distributors and select media persons. The hamper comprises of the film's audio CDs, diaries, writing pads, pen sets⦠stuff that is generally used on a day-to-day basis while at work. Of course, everything in that hamper has the logo of the film embossed/printed on it. But for his new film F.A.L.T.U., Vashu has gone a step ahead. He has come up with not just the pen sets and CDs, but also various T-shirts inside cans, besides a number of flasks, thermos and mugs of various shapes and sizes with the logo of the film embossed on them. In fact, the hamper comes in the form of a huge shoulder bag this time.
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