India has over 500 TV channels and churns out over a 1000 films a year, with that being said, how can content providers ensure consumer satisfaction through various platforms? The answer could well be with Ultraviolet a brand new format, set to revolutionize the face of digital rights management (DRM). Once purchased legally, UV will be available up to a staggering 12 devices. The Ultraviolet session at FICCI was moderated by Neeraj Roy - Founder and CEO of Hungama - which focused upon ownership of content, instead of devices that would be compatible with the new format. Although in its early stages, Ultraviolet has taken three years in the making, presently there are seventy partners on board this pact. Some of the partners include companies like Adobe, Akamai, Fox, Lionsgate, Nokia, and Warner Brothers amongst others. However, Apple and Disney have opted out of the pact. Mitch Singer, CTO of Sony Filmed Entertainment educated the audience about how this new file format will redefine how consumers collect their films and their TV shows. Mitch stated the concept in collecting again. Younger consumers only want to download but studios expect consumers to buy content for different devices. He also pointed out that this new format can be streamed almost anywhere, it can be transferred to any physical and DRM systems. Gary Mittelstaedt from Intel Corporation spoke on how we need to define the roles and get other players in the market to join the bandwagon. Nidhish Parikh from Nokia said that along with the shipments of the device the consumer gets to sign up at a nominal incremental fee for which the users will have the ability to bundle their collections. The Ultraviolet alliance is planning to launch in the second quarter this year in US and Canada. The alliance is looking at launching this in India by 2012-2013.
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